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Effective advertising understanding when how and why advertising works

Effective advertising understanding when how and why advertising works

Name: Effective advertising understanding when how and why advertising works

File size: 212mb

Language: English

Rating: 4/10

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Understanding When, How, and Why Advertising Works The first comprehensive book on advertising effectiveness, Understanding Effective Advertising. Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on. "Tellis offers incredible insight into understanding when, how, and why advertising works - all in fewer that pages! Drawing from an extensive review of the.

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising. Effective Advertising: Understanding When How and Why Advertising Works. By Gerard J. Tellis. Thousand Oaks, CA: SAGE, pp. ISBN [Gerard J Tellis] -- "Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on.

Understanding Effective Advertising: How, When, and Why Ads Work reviews and summarizes an extensive body of research on advertising effectiveness. Available in: Paperback. Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive.

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